Political marketer Dr. Bernard Tutu Boahen says the New Patriotic Party’s latest appointments must translate into hard work, humility and commitment if the party is to achieve meaningful change ahead of the 2028 general elections.
He says while the reshuffle reflects an ongoing effort to reposition the party, the success of the new appointees will ultimately depend on their ability to serve the party and deliver results rather than merely occupy leadership positions.
Speaking with Bright Atobrah Awusi on News Lens on Globe TV, Dr. Tutu Boahen said the appointments appeared to reflect an emphasis on competence, particularly in the party’s communications machinery.
He cited newly appointed Deputy Communications Directors Awal Mohammed and Jennifer Oforiwaa Queen as individuals whose communication abilities and understanding of political discourse could contribute to the party’s efforts.
According to him, their media engagement skills, public speaking abilities and understanding of political communication were important considerations in assessing the new appointments.
Dr Tutu Boahen also expressed confidence in Dr Augustine Blay’s appointment as Director of Elections, citing his experience in the party’s information technology structures and his previous work on Dr Mahamudu Bawumia’s 2024 presidential campaign.
Dr. Blay previously served as Executive Secretary to Dr. Bawumia, who is now the NPP’s flagbearer, and headed the digital campaign team during the 2024 election campaign.
Dr. Tutu Boahen noted that Dr. Blay had previously chaired the party’s IT committee, where he demonstrated his capabilities in information technology.
He believes this experience could be valuable in his new role overseeing the party’s electoral operations.
“I think that Dr Augustine Blay is someone who understands the NPP party and has done so much,” he said, adding that Dr Blay’s experience in IT had demonstrated his competence.
Dr Tutu Boahen said he expected the new Director of Elections to manage the party’s electoral affairs effectively, although the results of the appointment would ultimately depend on his performance.
Assessing the broader changes within the NPP, Dr. Tutu Boahen identified communication and strategy as central to the party’s efforts to reposition itself following its defeat in the 2024 general elections.
He said the process of change extended beyond the latest appointments to include the election of the party’s flagbearer and the selection of constituency and regional executives.
However, he stressed that the changes would only become meaningful if the new appointees and elected executives demonstrated dedication and a willingness to work for the party’s collective interests.
“For these appointees and the executives of the party, we know that their job is not about the position that they have been appointed to or elected; it’s about working and working very well,” he said.
Dr. Tutu Boahen added that party officials must recognise that their positions come with responsibilities and should not be used for personal benefit.
He emphasised that hard work, humility, commitment and dedication must guide the conduct of the new leadership if the party is to demonstrate that it is genuinely changing.
“You should know that you’re there to serve the party first and foremost, and not to serve yourself,” he said.
The NPP’s latest reshuffle affects several key directorates, including elections, research, information technology, administration, finance and communications.
The changes form part of the party’s efforts to reorganise its structures and strengthen its operations ahead of the 2028 general elections.
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