MultiChoice Pushes Back on Sam George’s Directive, Says DStv Price Cut Not Feasible

Pay-TV provider MultiChoice has raised concerns over recent comments by the Minister of Communications, Digital Technology, and Innovation, Samuel Nartey George, regarding DStv subscription fees in Ghana.

In a statement issued Tuesday, the company described the Minister’s position as “regrettable,” especially given what it said were ongoing efforts to engage in good faith with both the Minister and the National Communications Authority (NCA).

“It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage… candidly and in good faith on this important matter,” the company said.

MultiChoice emphasized its long-standing presence in Ghana, operating for over 30 years, and warned that any impasse could have “dire implications” for its local ecosystem, including employees, agents, dealers, and installers.

“We are mindful of the dire implications that an impasse may have on you and your livelihoods,” it stated, “and we assure you that we are committed to working together with the Honourable Minister and the NCA to resolve this matter.”

While acknowledging the recent appreciation of the Ghanaian cedi, the company argued that a price reduction, as demanded by the Minister, is not currently tenable.

“We have never described the cedi’s recovery as a ‘fluke,’ but we maintain that a reduction of fees in the manner suggested is not tenable.”

MultiChoice reaffirmed its commitment to complying with all Ghanaian laws and regulations and said it had already submitted a proposal for further engagement to both the Minister and the NCA.

“We have proposed an alternative avenue for further engagement to the Honourable Minister and the NCA,” the statement noted.

The company concluded by expressing its readiness to continue constructive discussions, assuring stakeholders of its dedication to delivering quality services amid what it described as an “extremely challenging macro-economic and competitive environment.”

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